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Bad Copywriting vs Good Copywriting
This article will help you understand the difference between bad copywriting and good copywriting, and how to improve your copywriting skills.
ContentOSX Team
Recently
5 min read
Bad copy sells products.
Great copy sells the outcome.
People donβt buy soap, perfume, or water purifiers.
They buy confidence, memories, convenience, and peace of mind.
Sell the transformation, not the thing.
| β Bad Copywriting | β Good Copywriting |
|---|---|
| β Our water bottle keeps drinks cold. | β Ice-cold water, even after 8 hours in your bag. |
| β Our mattress helps you sleep better. | β Fall asleep 2x faster after long workdays. |
| β Our skincare product hydrates your skin. | β Hydrated skin that still feels fresh after 10 hours. |
| β Our headphones have noise cancellation. | β Block out up to 90% of background noise on flights. |
| β Our meal prep service saves time. | β Dinner ready in under 5 minutes. |
| β Our soap cleans your skin. | β Wash off the day in 60 seconds. |
| β Our food is tasty. | β One bite and you're hooked. |
| β Our perfume smells amazing. | β The kind of scent people remember after you leave. |
| β "Water purifier." "Drink clean, safe water without second-guessing every sip." | β "Drink clean, safe water without second-guessing every sip." |
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